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How a Local Convenience Store Increased Foot Traffic with SEO

Feb 7, 2025 2:23:10 PM • Written by: Kevin Jiang

Thousands of people search for nearby convenience stores every day—but is your store showing up first? One local convenience store struggled to attract new customers despite a prime location. By improving their local search presence, they turned more online searches into real in-store visits.

The Challenge: Losing Customers to Nearby Competitors

Even with a great selection and strong customer service, this store wasn’t showing up when people searched for “convenience store near me.” Key challenges included:

  • Low visibility in local search results, causing them to lose business to competitors.
  • Inaccurate or missing business listings, leading to confusion and lost customers.
  • No way to track search performance, making it difficult to improve their online presence.

How Local SEO Brought in More Customers

To increase visibility and drive more foot traffic, the store focused on key local SEO strategies:

Updated and optimized their Google Business Profile, ensuring accurate hours, photos, and contact info.
Improved local search rankings by consistently appearing in directories like Google Maps, Yelp, and Apple Maps.
✔ Encouraged customer reviews to build credibility and improve rankings.
✔ Tracked local keyword performance to target searches like “convenience store open late” and “corner store near me.”

The Results: More In-Store Visits & Sales

 
In just 2 months, the results were game-changing:
  • Ranked 60% higher for local searches, leading to increased store visits.
  • More customers found them online, reducing lost sales to competitors.
  • Higher foot traffic, turning online searches into real purchases.

The Takeaway for Convenience Stores

If your store isn’t showing up in Google Maps and local searches, you’re missing out on customers ready to buy. This convenience store used local SEO to boost visibility, increase foot traffic, and grow revenue.

When people search for “convenience store near me,” make sure they find you first.

Want More Local Customers? Let’s Make It Happen.

Kevin Jiang