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How a Leading Auto Parts Supplier Increased Local Visibility with SEO

Written by Kevin Jiang | Feb 7, 2025 7:15:05 PM

For local businesses, being found online is just as important as having a great product. When potential customers search for a service, they rarely scroll past the first few results. This auto parts supplier realized that without strong local SEO, they were losing customers to competitors—before the first conversation even started.

The Challenge: Customers Couldn’t Find Their Location Online

A well-established auto parts supplier was struggling with low visibility in local search results. Their business listing had inaccurate information, making it difficult for potential customers and job applicants to find their correct contact details.

📉 Their Google Business Profile (GBP) wasn’t showing up in searches for “auto parts near me.”
📉 Outdated phone numbers led to missed customer inquiries and lost sales.
📉 Lack of local SEO optimization meant competitors were ranking higher and attracting more foot traffic.

The Local SEO Strategy That Made the Difference

To turn things around, the business implemented a focused local SEO strategy, including:

✔ Claiming & optimizing their Google Business Profile with accurate hours, contact info, and images
✔ Ensuring NAP (Name, Address, Phone) consistency across directories
✔ Encouraging and responding to customer reviews to build credibility
✔ Tracking search performance and customer actions to measure improvements

The Results: Higher Visibility, More Customer Engagement

 
In just 3 months, the results were game-changing:
  • 248% increase in Google Maps visibility
  • 228% more profile views
  • 13% more clicks-to-call and direction requests
  • Thousands of local searches now lead directly to their store

The Takeaway for Local Businesses

This case proves that ranking high in local search isn’t just for big brands. By optimizing your Google presence, ensuring business details are correct, and actively managing customer interactions, you can drive more local customers to your business.

Many businesses lose potential customers simply because they don’t show up in search results. A strong local SEO strategy ensures people find you first—not your competitors.